Networking is quite vital for the success of any career, but it is greatly important for people in the real estate industry. Ability to make connections and form strong and authentic relationships is a crucial component of a successful real estate career. Clients are trusting you to help them with one of the biggest decisions they will make. You need the ability to make connections and keep those connections. Learning how to network effectively is, therefore, a must if you work in real estate.
- Surround Yourself With a Great Team.
Having a team composed of competent and trustworthy people is vital to the success of your real estate business. As a real estate developer, you are only as good as the people who surround you. In addition to professionals with whom you work and collaborate internally, you’ll also rely on relationships built with individuals and firms in your community. Networking with complementary businesses (i.e real estate industry vendors with whom you don’t directly compete) is an indispensable networking tool. Identify and meet with a network of real estate industry vendors to whom you can refer clients, and vice versa. This will do great wonders for your professional network.
- Attend Networking Events.
Going to networking events is an easy way to meet prospective clients and other professionals in your industry. Go with your business cards and don’t be afraid to introduce yourself to as many people as possible as this will boost your business greatly.
- Engage in Meaningful Conversations
Quality is better than quantity when it comes to networking events. Even though it is necessary to talk to as many people as possible, but it is actually more beneficial to have meaningful conversations with them. It is much easier to follow up and create relationships when you can reference the conversations you previously had with them.
Preparing your elevator pitch in advance will help you have meaningful conversations while networking. Describe what you do, where you work, your interests or hobbies that make you unique. People love talking about themselves, listening will show that you are interested in getting to know them.
Immediately follow up by email after meeting someone to keep the conversation going. If you stay in touch, it’s more likely that you will be the first person they think of when they are in need of selling or buying a home.
- Be Engaged in Your Community
Whether it’s joining the Realtors association in your community or attending a town meeting, it pays to be active and engaged in your community. Getting out there and making face to face connections will benefit your career. This will give you room to become more familiar with your community, giving you a competitive edge when it comes to selling or buying in the area.
There is always room for improvement on how you network. Practice is needed to get better at networking. The bigger your network and connections, the better real estate agent you will become.