So let's take a look at all the different ways you can market your business and generate some sales. Which of these are you doing? They all have their pro's and con's, but which will generate substantial sales both “quickly” and “cost effectively?” Let's take a look at some
Internet Real-Time Leads
Quick leads, yet expensive and you either need to be one of the first 3-4 people to call the prospect or really good on the phone to overcome the original 3-4 people. These can cost anywhere from $20-$60 per lead.
Possibly quick leads, inexpensive yet many of these people may have already bought or declined. These can cost anywhere from $1 - $5 per lead.
Slow turnaround for leads to come back to you, VERY expensive and you can get exclusive leads assuming you're mailing first class and getting there before other agents. However you typically will only see about a 1% return rate giving you a lead cost of about $50 per lead.
Quick leads, yet VERY expensive and you can get exclusive leads assuming you're broadcasting at the right time to the right demographic and they actually have the time to write your information down in time to contact you.
Quick leads, yet fairly expensive and you can get exclusive leads assuming you're broadcasting at the right time to the right demographic and they actually have the time to write your information down in time to contact you.
Slow turnaround for leads to come back to you, inexpensive, but you're not really targeting your product demographic unless it's a specialty paper/magazine and they actually read the classifieds.
Knocking on Doors
Quick leads, inexpensive yet VERY time consuming to walk from door-to-door. The value of your time versus the amount of leads you get will make this a very expensive lead considering other methods of generating leads.
Now would you consider a lead engine that could give you the following:
- Instant exclusive leads?
- Personal interaction with prospects?
- Flexibility to change your marketing message anytime at no cost to you?
- Generate 2-4 leads per hour giving you a cost per lead of $2 to $4 per lead?
If you answered yes, then give us a call or attend our daily webinar (M-F 2PM EST). In just 25 minutes we'll demo the dialer, make live calls and answer all your questions.
By Cory Prado