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Creating an effective solar sales script involves combining persuasive language, addressing common customer concerns, and highlighting the benefits of solar energy. Here’s a sample script that you can use as a starting point. Remember to personalize it based on your specific offerings and the needs of your potential customers.


“Hello [Prospect’s Name], my name is [Your Name], and I’m with [Your Company]. How are you today?”

Establish Rapport:

“I hope I’m not catching you at a bad time. I was reaching out because we’ve been helping homeowners like yourself save money on their energy bills while also making a positive impact on the environment. Have you ever considered going solar?”

Address Potential Concerns:

“I understand that considering a switch to solar can raise questions. Many of our customers initially wondered about the costs, the installation process, and the benefits. Would it be okay if I shared some information that might help clarify those points for you?”

Highlight Benefits:

“First and foremost, going solar can significantly reduce, if not eliminate, your monthly electricity bills. Our customers often see a return on their investment in just a few years. Plus, there are various government incentives and rebates available, making it more affordable than ever to make the switch.”

Customize to Customer’s Situation:

“May I ask, have you noticed an increase in your electricity bills lately, or is there a specific reason you’re interested in solar energy?”

Educate on the Process:

“Great! So, the process is straightforward. We’ll start with a free solar assessment of your property to determine its solar potential. After that, we’ll walk you through the proposal, explaining the estimated savings and answering any questions you may have. If you’re comfortable, we can move forward with the installation, which typically takes [X] days.”

Handle Objections:

“I understand there might be concerns or questions you have. For example, some people worry about maintenance costs. The good news is that solar panels are durable and require minimal maintenance. Additionally, our team provides ongoing support to ensure everything runs smoothly.”

Close the Conversation:

“Does this sound like something you’d be interested in exploring further? I’m happy to schedule a time for a more in-depth discussion or answer any immediate questions you may have.”


“If you’re not ready to make a decision today, no problem at all. I can follow up with you at a time that’s convenient for you. What works best, mornings or afternoons?”

Remember to adapt the script based on the customer’s responses and to emphasize the aspects that align with their specific needs and concerns.

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