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We can all agree that 2020 threw a monkey wrench into most of our plans and our entire way of communicating and socializing changed because of it.  That is especially true for real estate agents.  


In a career that is mostly hands-on with open houses, word of mouth advertising, and touring homes, the need for social distancing and face masks made the job that much harder.  You had to roll with the punches and adapt to changes quickly if you didn’t want your business to suffer badly.  


We know that this was a tough year, but 2021 is here and we cannot wait to (hopefully) see a light at the end of the tunnel.  That is why ProspectBoss has put together a few ways to keep you ahead of the game.  


Here are the top real estate marketing trends for 2021!


  1. Leverage Your Social Media

Everyone has a following of some sort, and everyone knows someone else who is looking to buy or sell a home.  Using the power of social media to get your listings out to the masses is a great way to get eyes on your properties.  


      2. Virtual Home Tours

This one has been around for a few years now but it has really come to prominence recently.  Some sellers may not feel comfortable having people in their homes, and who can blame them?  Virtual tours give buyers a peek inside without having to BE inside.  


      3.  Email Marketing

Email marketing can be a huge resource in your marketing playbook.   Especially if you have a large list of prospective buyers or sellers that you want to reach quickly and easily, send them an email.  And don’t forget to follow-up!


     4.  SMS & Video Messaging

We are in the age of less chit-chat and more get to the point already! Everyone reads a text message even if they wouldn’t answer a phone call.  So send a text… or better yet record a short video message and send that!  Get your face in front of them! You would be surprised at how important that is.  


     5.  Automation Is Awesome!

Automation of some tasks can be a huge time saver.  Set up email drips or text drips so that you don’t have to remember when Larry’s birthday is, or send out 500 Christmas emails.  Set it and forget it.  Let automation do the work for you. 


Now, you may be saying to yourself, “If only there was a platform that would help with this”  AND THERE IS!!!


ProspectBoss does email marketing, SMS, and video messaging all in one spot so that you can spend more time working on your virtual tours and social media marketing.  With a ton of other great features, it is sure to be the most useful prospecting tool you’ll use in 2021. 


Just go to to see everything we have to offer.  AND use my code SUCCESS at checkout and get half off your first month!!

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