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No great salesperson got to be that way by intuition alone. Sales techniques and strategies have been passed down and improved for thousands of years, from superstition to carefully analyzed scientific methods, and everything between. For any aspiring or even extremely experienced salesman, it’s important to constantly be on the lookout for new information and advice that could help you maintain an edge in the hyper-competitive market of today. And who better to learn from than the masters? Below are 10 books written by some of the very best for you to delve into to keep your sales game strong!

1. Little Red Book of Selling: 12.5 Principles of Sales Greatness
2. Selling 101: What Every Successful Sales Professional Needs to Know
3. How I Raised Myself from Failure to Success in Selling
4. The Challenger Sale: Taking Control of the Customer Conversation
5. To Sell Is Human: The Surprising Truth About Moving Others
6. Secrets of a Master Closer: A Simpler, Easier, And Faster Way To Sell Anything To Anyone, Anytime, Anywhere
7. Go for No! Yes is the Destination, No is How You Get There
8. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
9. Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
10. Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

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